AdSpace (Digital Advertising Platform)

Backend
System Design
AdSpace (Digital Advertising Platform)

Tech Stack

Java
Spring Boot
Kafka
Redis
PostgreSQL

Description

Designed a distributed advertising system to simulate real-world ad tech infrastructure, focusing on scalability and event-driven processing.

  • Built Kafka-based pipelines for real-time event ingestion and processing.
  • Implemented low-latency ad serving APIs with caching strategies.
  • Designed schema for tracking impressions, clicks, and campaign performance.
  • Explored system design trade-offs in high-throughput distributed systems.

Page Info

Ad Serving System

Event-driven architecture for ad delivery, impression tracking, and analytics pipelines.

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